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|According to the previous expectation of an analyst adidas predator who has received the interview of Reuters, Adidas group's third quarter average turnover will be 4.15 billion euros, and the net profit will be 335 million euros. The exclusive shop retail was the main factor that promoted the rising performance of Adidas group in the third quarter. There was almost no growth to the wholesale business. There was a respective ten percent increase on the turnover of Adidas in eastern Europe, China and Latin America after the exchange rate's adjustment, and the increase was the largest. However, there was as mush as twenty-five percent decline to Reebok's performance. North American market, therefore, showed an overall decrease.
The performance development of Adidas was the best compared with Nike and Puma. Although Nike group appeared a strong growth, the entirety and products' turnover decreased.Puma group had a very strong dependence on Europe. As a result, the debt crisis has fully influenced it. Within the twenty years, the management of Puma group made the largest adjustment for the sake of dealing with the decrease on profit and the gloomy prospect. This year, the profit of Adidas Company is likely adidas high tops to reach to 770 million euros to 785 million euros, and a record will be broken. The corresponding increase may range from fifteen percent to seventeen percent. Adidas group's earning has reached to 798 million euros in the first nine months.
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